PDF Version DemoAdWords Fundamentals Certification Path
- Create a Google Partners account.
- Pass one of the other five Google AdWords exams with an average of 80% score or more.
- Pass the Google AdWords Fundamentals exam with an average of 80% score or more (100 questions, 120 minutes)
What is the duration, language, and format of AdWords Fundamentals Exam
Format: Multiple choices, multiple answers
- Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
- Length of Examination: 120 minutes
- Passing score: 80%
- Number of Questions: 100
How to study the AdWords Fundamentals Exam
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Google adwords-fundamentals Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Optimization and Campaign Improvement | - Campaign optimization strategies
|
| Topic 2: Bidding, Budgeting, and Performance Measurement | - Bidding strategies
|
| Topic 3: Google Ads Fundamentals and Search Advertising Basics | - Understanding Google Ads ecosystem
|
| Topic 4: Keyword, Targeting, and Ad Creation | - Keyword research and match types
|
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