PDF Version DemoAlong with the coming of the information age, the excellent IT skills are the primary criterion for selecting talent of enterprises. Salesforce Certification gives an IT a credential that is recognized in the IT industry. It can act as a passport to a well-rewarded job, smooth the path to promotion or higher earnings. Here, Salesforce certification MCAE-Con-201 exam (Salesforce Certified Marketing Cloud Account Engagement Consultant) is a very important exam to help you get better progress and to test your IT skills.
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Topic 2: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards |
| Topic 3: Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences |
| Topic 4: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 5: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Topic 6: Evaluation | 17% | - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions |
| Topic 7: Account Configuration | 16% | - Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance |
| Topic 8: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. Select three available Marketing Cloud Account Engagement Editions
A) Marketing Cloud Account Engagement Professional
B) Marketing Cloud Account Engagement Advanced
C) Marketing Cloud Account Engagement Standard
D) Marketing Cloud Account Engagement Ultimate
E) Marketing Cloud Account Engagement Growth
F) Marketing Cloud Account Engagement Plus
2. LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
A) Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
B) Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
C) Create a form handler and enable data kiosk entry mode.
D) Create a form handler to link to an existing form on the website.
3. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
A) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B) Import all prospect data and create a suppression list.
C) Import only the list of mailable prospects in Marketing Cloud Account Engagement.
D) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
4. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
A) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
B) Use the Salesforce "Add to Nurture" button.
C) Use the Salesforce Mobile App "Send an Email" button.
D) Use the Salesforce Mobile App "Add to Nurture" button.
5. What is true about A/B testing? [Choose two answers]
A) When you turn off A/B testing you will have to choose which version to keep.
B) You can only do A/B testing on list emails.
C) You can disable A/B testing before and after email sent.
D) It is recommended to test at least 5 different elements in your A/B tests.
Solutions:
| Question # 1 Answer: B,E,F | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A,B |
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