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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Topic 2: Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Topic 3: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 4: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Topic 5: Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. What is a BlueKai Mobile Statistical ID?
A) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
C) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
D) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
E) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
2. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
A) The requested data is too high volume.
B) Multiple email addresses are not separated by commas.
C) The data provider is not already a linked partner.
D) The data provider has blocked the account.
3. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select "Suppress cache busting" advanced configuration option.
B) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
C) Select "Suppress multiple tagging" advanced configuration option.
D) Click the "Mobile" configuration template.
E) Select the "Disable mobile support" advanced configuration option.
4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) Global template with local nuances
B) Horizontal regional empowerment
C) Global DMP nerve center
D) A single seat shared by all regions
E) Full agency control
5. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
A) The campaign did not have a set end date.
B) The campaign did not have labels associated with it.
C) The IDs Delivered section was not configured.
D) The campaign status was set to Idle.
E) The campaign priority was not set.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B,C | Question # 4 Answer: D | Question # 5 Answer: D,E |
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