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Microsoft MB-280

MB-280

Exam Code: MB-280

Exam Name: Microsoft Dynamics 365 Customer Experience Analyst

Updated: Sep 11, 2026

Q&A Number: 138 Q&As

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About Microsoft MB-280 Exam dumps / Bootcamp

The MB-280 exam has a reputation for tripping up even experienced professionals. Dumpkiller breaks the Microsoft Dynamics 365 Customer Experience Analyst syllabus down into 138 practice questions with clear explanations, so tricky topics stop feeling intimidating.

Microsoft MB-280 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Dynamics 365 Customer Experience Analyst
Exam Number:MB-280
Real Exam Qty:40-60
Available Languages:English
Certificate Validity Period:1 year (renewal available)
Passing Score:700/1000
Exam Duration:120 minutes
Exam Price:$165 USD
Related Certifications:Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Exam Format:Scenario-based, Multiple-choice
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored (Pearson VUE) or in-person testing center
Pre Condition:Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-280

Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configure Insights and Customer Card10-15%- Configure subscriptions and alerts
  • 1. Configure threshold-based alerts
  • 2. Configure notification preferences
  • 3. Configure automated subscriptions
- Configure customer insights card
  • 1. Configure card visibility and permissions
  • 2. Configure card components and layout
  • 3. Configure real-time and batch insights
Topic 2: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Configure deduplication and merging rules
  • 2. Manage identity relationships and graphs
  • 3. Configure identity matching rules and thresholds
- Manage unified profiles
  • 1. Configure confidence scoring for merged profiles
  • 2. Validate unified customer profiles
  • 3. Review and resolve identity conflicts
Topic 3: Configure Data Ingestion20-25%- Configure data sources and connectors
  • 1. Configure Microsoft connectors for data ingestion
  • 2. Configure data import schedules and mappings
  • 3. Configure custom data sources
- Manage data transformations
  • 1. Validate and monitor data quality during ingestion
  • 2. Configure data enrichment processes
  • 3. Configure data mapping and field transformations
Topic 4: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Create segment definitions using conditions and combinations
  • 2. Configure dynamic and static segments
  • 3. Create segments based on customer activities and attributes
- Create and configure measures
  • 1. Create computed attributes and measures
  • 2. Create measures using calculations and aggregations
  • 3. Configure metric hierarchies
Topic 5: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure customer profile configuration
  • 1. Configure customer identifier and primary key settings
  • 2. Configure unified customer profile schema
  • 3. Configure consent and preference settings
- Configure data policies
  • 1. Implement data masking and anonymization
  • 2. Configure data retention and lifecycle policies
  • 3. Configure data policies for compliance requirements

What Candidates Ask About the Microsoft MB-280 Exam

Can you give me an overview of the MB-280 exam?

The Microsoft Dynamics 365 Customer Experience Analyst exam (code: MB-280) is the official Microsoft exam that leads to the Microsoft Certified certification. It sits at the Associate level of the Microsoft certification track. It is also connected with related credentials such as Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate. Passing it proves to employers that your skills have been validated by Microsoft itself, which is why the MB-280 credential keeps showing up in job postings.

How many questions are in the MB-280 exam, and how long does it take?

The Microsoft Dynamics 365 Customer Experience Analyst exam gives you 120 minutes to work through 40-60. Pacing matters more than most candidates expect, so before exam day, run at least one full timed session in the Dumpkiller test engine to learn how long you can afford per question. If an item stalls you, flag it and move on — coming back later beats burning five minutes on a single question.

What score do I need to pass the MB-280 exam, and how much does it cost?

The passing score for the Microsoft Dynamics 365 Customer Experience Analyst exam is 700/1000, and the official registration fee is $165 USD. Remember that a failed attempt means paying that fee in full again, so a timed self-assessment with Dumpkiller practice questions about a week before your exam date is a cheap way to confirm you are scoring comfortably above 700/1000.

Are there any prerequisites for the MB-280 exam?

According to Microsoft, the following applies: Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.. Certification policies do change from time to time, so confirm the latest requirements on the official exam page at https://learn.microsoft.com/en-us/certifications/exams/mb-280 before you register.

Can I try the MB-280 practice questions before buying?

Yes. Dumpkiller offers a free MB-280 PDF demo so you can review the question style, difficulty, and explanations before committing to anything. After purchase, your Microsoft Dynamics 365 Customer Experience Analyst material includes 365 days of free updates, and if your product expires after that, you can extend the update service at a 50% discount from your member zone.

What happens if I do not pass the MB-280 exam, and how is my order delivered?

If you take the corresponding MB-280 exam within 60 days of your purchase and do not pass, you can apply for a full refund under our 100% Money Back Guarantee, subject to a few conditions: the failed exam must be the one matching your purchase; sitting the exam within 3 days of purchase does not qualify, since that leaves too little preparation time; downloading the material without actually taking the exam does not qualify; free materials and expired orders are excluded; and the candidate name must match the payer name. To apply, send a scanned copy of your enrollment slip together with your official Score Report (PDF) within 2 days after the exam, and claims are processed within 7 days. If you would rather not take a refund, you can exchange your purchase for two free products of equal value while keeping the update service on the product you originally bought. As for delivery, everything is an instant download: your products are sent to your email within one minute of payment — contact customer service if nothing arrives within 2 hours — and there is no limit on the number of computers you can install the software on.

What topics are covered in the MB-280 exam?

The official Microsoft Dynamics 365 Customer Experience Analyst syllabus is organized into 5 main domains. The first three are Configure Insights and Customer Card (10-15%), Create and Configure Segments and Measures (25-30%), and Configure Data Ingestion (20-25%). For the full domain-by-domain breakdown, see the complete Exam Topics outline above.

Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:

Question #1

DRAG DROP
You need to configure a new Customer Insights - Journeys form to satisfy the digital sales team lead ' s request.
Which five required actions should you perform in sequence? To answer, move the five appropriate actions from the list of actions to the answer area. Arrange the five actions in the correct order.


Question #2

You need to enable the Dynamics 365 App for Outlook for the sales team.
You need to perform the prerequisite actions before you can add the app for all users.
Which two actions should you perform? Each correct answer presents part of the solution. Choose two.
NOTE: Each correct selection is worth one point.

A. Add the Dynamics 365 App for Outlook security role.
B. Add the Dynamics 365 App to Outlook desktop app.
C. Enable mailboxes.
D. Enable sending on behalf of other users setting.


Question #3

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution. Determine whether the solution meets the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You configure forecasts for a clothing manufacturer.
A salesperson updates an opportunity and wants to refresh the forecast
You need to show the salesperson how to refresh the forecast.
Solution: Update the Opportunity Forecast Category Mapping process.
Does this meet the goal?

A. No
B. Yes


Question #4

A sales manager wants to set up goals for all salespeople. The goal measurement is based on the total outgoing calls finished each year. The goals for the fiscal year are based on a calendar year (January - December).
You need to create the rollup query for the goal metrics.
Which option should you select? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.


Question #5

Your organization has customized Dynamics 365 Sales to allow sales users to create account plans on existing accounts. The Account table has a one-to-many relationship with the Custom Account Plan table.
To comply with privacy laws, your organization needs to delete inactive account records after two (2) years.
Some account managers noticed that when they delete accounts, linked account plans are also deleted.
Account managers want to be able to use these account plans as references.
You need to ensure that when accounts are deleted, the accounts plans are NOT deleted.
Which type of behavior should you set on the delete action in the relationship between accounts and account plans?

A. Remove Link
B. Cascade Active
C. Restrict
D. Cascade All


Solutions:

Question #1
Answer: Only visible for members
Question #2
Answer: A,C
Question #3
Answer: A
Question #4
Answer: Only visible for members
Question #5
Answer: C

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